The Arrival of Marketing 3.0
I feel optimistic today. Why this uncharacteristic cheer? Forrester has forecasted that “interactive marketing” spending will reach $55 billion by 2014, or 21 percent of all marketing investments. With this in mind, I found the question posted by Tim Leberecht – “Where’s the next hype?” -- to be especially timely.
In his article on CNET called, On the Eve of Marketing 2.0, the Dawn of Marketing 3.0, he writes that the marketing function has benefited from the growing convergence of disciplines, media, and formats that shape today’s company-customer interactions.
Right you are Tim and Conduit is smack dab in the middle of this convergence. With browser apps surging in popularity and the Conduit App Marketplace in full force, our customers are prime examples of how organizations can harness the real-time web to make meaningful connections with their audiences.
Another worthy read: social media experts dole out their advice for B2B marketers in the Mashable post, 13 Essential Social Media Lessons for B2B Marketers from the Masters. Whether you are a B2B or B2C marketer, you have known frustration, but there is hope for lead gen online with Marketing 3.0!
And thanks to Gavin O’Malley at MediaPost for sharing how the Mediatronica-Conduit partnership used the impact of browser apps to power a successful B2C Coca-Cola Zero campaign.