Hear Ye! Hear Ye! Conduit-Powered Apps Now Discoverable on Bing
Last December we announced a strategic partnership with Microsoft, enabling our publishers to offer their users the full Bing experience. This partnership reflects the fact that both companies are strongly committed to improving user experience. Today, we take this commitment a step further by announcing that Conduit-powered browser apps are now discoverable through Bing. This step not only improves the search experience for users, but also helps our publishers promote their offerings on a larger scale, allowing us to play a major role in the field of app discoverability.
Thousands of apps created on the Conduit Platform by our 260,000 publishers have been shared in the Conduit App Marketplace. Now, the 250 million users in the Conduit Network will be able to discover these apps when they search for relevant terms on Bing. What does this mean? Say a user searches “Groupon”. In addition to the organic and sponsored links appearing in the Bing search results, the Conduit-powered Groupon browser app will now also be included, and can be added to the user’s browser in a click.
We are constantly working on new ways to improve Conduit’s offering. It is our goal to provide our publishers with the ability to create and encapsulate content in ways that will maximize both reach and engagement with their communities. We are confident that integrating Conduit-powered apps into Bing’s search results will help them do just that.
We look forward to continuing to develop our partnership with Bing, expanding both companies’ networks of users while creating new opportunities for our publishers.