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Adam Hanft

Adam is a nationally-known marketing strategist who works closely with Conduit's marketing and executive leadership on strategy, branding and messaging. Additionally, his company is engaged with both consumer and B2B brands in the development of sharply differentiated and sustainable brand platforms. These have included Procter & Gamble, Citibank, Barnes & Noble, Match.com and many venture-backed start-ups. He writes frequently for Fast Company, Huffington Post, and other media outlets on brands, the consumer culture and the media.

Adam Hanft's Posts:

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Urban Transportation – From Bankable to Bankruptcy

Posted by Adam Hanft | on June 12, 2013
This week, I was transported to the twin states of engagement and enragement by two tales of automotive innovation. Read more »
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Engaging vs. Enraging: Brands Trying Too Hard to Impress

Posted by Adam Hanft | on May 21, 2013
This week’s foray into the contradictory worlds of engaging and enraging phenomena took me to a recent study about the Read more »
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Engaging and Enraging: The Business of Lies

Posted by Adam Hanft | on May 8, 2013
I’m taking a break from my usual two-sided view of the world this week, and diving into a story that Read more »
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Engaging vs. Enraging: Where Do We Draw the Line?

Posted by Adam Hanft | on April 22, 2013
In today’s Engaging/Enraging analysis, I decided to take a look at the ethical dilemmas that arise in our world of Read more »
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Engaging vs. Enraging: How Free Are We, Really?

Posted by Adam Hanft | on April 4, 2013
Today’s duality on matters engaging and enraging takes us to a couple of recent stories about the role of government, Read more »
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Engaging vs. Enraging: Where has all the real news gone?

Posted by Adam Hanft | on March 25, 2013
Today’s report looks at two sides of our media-mad, but media-sloppy world. While viewers are not so cynical as conventional Read more »
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About Conduit

Conduit provides cloud-based solutions that empower web and mobile publishers to engage their users across multiple platforms. From Community Toolbars and mobile apps to mobile-friendly sites and web bars, the company’s products enable publishers to constantly connect with their users wherever they are. Founded in 2005, Conduit has grown in just seven short years to be Israel’s largest Internet company, worth close to $1.5B in its latest valuation. Today, more than 260,000 publishers of all sizes leverage the company’s innovative solutions to generate billions of monthly interactions with over 250 million end users. Some of Conduit’s loyal partners include Groupon, Fox News, Time Warner Cable, Travelocity, The Weather Channel, and other major Internet, media, and communication brands.
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